Recent headlines have put the Competition and Markets Authority (CMA) centre stage for pet owners
across the UK. The CMA has introduced new measures to improve transparency in veterinary
practices – especially regarding practice ownership, pricing, and pet medicine prescriptions. But what
does this mean for you and your pet? And where does DNA Vetcare stand?

What Is the CMA and What’s Changing?

The CMA, or Competition and Markets Authority, is a government body that works to make sure
businesses in the UK operate fairly for consumers. In 2024, the CMA carried out a review of the
veterinary sector, resulting in new rules that require all vet practices – large and small – to provide
clearer information about who owns them, their prices, and your right to request a prescription for your
pet’s medication.

Being Transparent Is in Our DNA

At DNA Vetcare, openness and honesty are part of who we are. We have always been transparent
about our ownership, our pricing, and the way we do business. Here’s why:

• Genuinely vet-owned: DNA Vetcare stands for Dane and Alan Vets That Care. We are an
independent group with no corporate shareholders. Our founders, Dane and Alan, are practising vets
who remain hands-on in our practices and in every decision about your pet’s care.
• Local and involved: We live near several of our surgeries and are directly involved in daily
operations, ensuring every patient and family gets the continuity and care we believe in.
• Over 20 years’ independence: For more than 20 years, we have grown as one of the UK’s larger
independent groups, offering 24/7 care, advanced imaging, and some referral services, all while
maintaining that true local vet feel.
• Clear pricing: We already display our key prices online and in clinics. We’ll soon make it even easier
to access prescription information and will continue improving price visibility and clarity.

Why This Matters

In some larger, corporate-owned practices, the CMA’s updates are a big change, requiring them to
show who runs the practice and how fees are set. At DNA Vetcare, openness has always been one of
our core values. There are no hidden owners: we are genuinely independent, proud members of the
Federation of Independent Veterinary Practices (FIVP), and fully committed to reinvesting in local, personal,
and advanced care.

What’s Coming Next?

• Easier prescriptions: You’re always welcome to request a prescription for your pet – just ask your vet.
We’re making this even clearer both online and in our clinics.
• More information: We’ll keep expanding what we share about pricing and our team, both in person
and digitally. Watch out for new signage and content that make it even easier to see what makes DNA
Vetcare unique.

Listening, and Always Looking Ahead

We’re proud that our values line up with what the CMA is now asking across the industry. We value
your feedback, because transparency, independence, and genuine care have always been at the
heart of DNA Vetcare.

If you have any questions about ownership, pricing, or your pet’s options, please contact us or just
ask your vet at your next visit.

DNA Vetcare: Vets That Care, and Always Will.